In today’s day and age consumers and manufacturers are looking to make the most of the earth’s indispensible resources. Imagine a world where waste product moulds into comfort agent and where recycled plastic bottles serve their many generations by being transformed into roof and wall insulation, stabilising temperature levels throughout the year. Imagine negating the unnecessary cost of expensive air conditioning units and saving hoards of energy from heating apparatus. The dream becomes a reality with ISOTHERM Thermal Insulation, made from recycled PET bottles, and fitted to ensure you and your family a cool summer and a warm winter. Established in 1968, ISOTHERM has raised industry standards with products such as fillings for household textiles and upholstery, first-tier/original equipment for the automotive industry and ISOTHERM, the flagship thermal insulation product in the Brits stable.

Brits has an established national infrastructure with the head office situated in Atlantis Cape Town and branches and agents in all the other major provinces, and four nonwoven production lines across factories in Cape Town, Johannesburg and KZN.

ISOTHERM is one of the most effective insulation products on the market, and is made from 100% polyester. ISOTHERM and its derivative products ISOFOIL Composite Insulation and ACOUSTISORB Sound Insulation are now exclusively made using polymer from recycled PET bottles. ISOTHERM website www.isotherm.co.za serves as an all-effective tool for consumer, manufacturer and installer. Installers are easily accessed by province via the friendly search engine database, the ISOTHERM calculator allows for accurate assessment of amount of insulation needed at your home; an architect’s dream when it comes to viewing specs, calculating temperatures and evaluating ceiling and wall insulation for projects. What’s more, a consumer is afforded the luxury of being able to check out insulation value before selling their home (a tool that may come in particularly useful when thermal insulation becomes a mandatory legislation in South Africa).

Apart from viewing performance stats, price lists and installation guides in the industry library, browsers are also steered toward the “Get Green Blog” where fresh green information and eco friendly news is shared. ISOTHERM is all about renewable energy and this is mirrored in the proactive initiative on the site and blog.

And clearly, results are starting to show. “PETCO’s objective is to collect and recycle as much as 40% of beverage PET by 2010. ISOTHERM is another end use product that will assist PETCO to achieve this recycling rate,” says Sheryl Ozinsky, Chief Exec. of PETCO.

At the end of the day it boils down to a greener future; and fact is, ISOTHERM saves energy. In less than 3 years ISOTHERM can pay for itself by savings on electricity usage. Since ISOTHERM is resistant to condensation and associated fungi and bacteria, it retains loft and does not degrade over time. The soft texture of ISOTHERM insulation makes it easy to roll out and cut to size. Pleasant to touch, ISOTHERM is simple and safe to install. No loose fibres or itching. It is non-allergenic, non-irritant and resilient. Among the green benefits, ISOTHERM is an accessible product because it is so easy to use. ISOTHERM, being made from polyester, will not absorb water or other moisture. The product will dry naturally should it be exposed to small amounts of water.

According to General Manager Andre Swart, “We invest in the well-being of South Africa’s people, economy and environment. Our business development approach is founded on ecological responsibility. We are environmentally and socially driven. The story of ISOTHERM Thermal Insulation encapsulates the essence of the wider brand narrative. Brits, via our products, epitomises a greener future”.